Your 30 Second Commercial

Since people form impressions of others within the first 20 to 30 seconds, it is crucial that you prepare your personal “promotional” so that it will be most effective for you.  It helps you use your time to your best advantage. Use this worksheet to plan what you will say.  Read it aloud and time yourself.
 

Practice until you can talk without referring to your worksheet.  Relate to your listeners as individuals, not as a group.  Your talk will gain power if you stand and speak directly to a person using positive eye contact with the person to whom you are speaking.
 

This promotional will be advantageous in getting better results from all your networking activities.  Ask others for constructive comments on your presentation.  We break your 30-second promotional into three parts as follows:

1. WHO YOU ARE AND WHAT YOU DO

An accurate description of your occupation, firm and the kind of services you provided.  (Example: I’m Jane Doe.  I work for XYC Relocation Planning, a “full-service” site finding, financing and relocation service for businesses.)

2. HOW WHAT YOU DO MIGHT BENEFIT YOUR LISTENER OR SOMEONE THEY KNOW

A benefit that might help distinguish your work from anyone else in the same field. (Example: “We provide every service a company needs to move their business efficiently, economically and painlessly.”)

3. A GOOD LEAD FOR ME IS…

What can your listener do to help you get what you need? (Example: “If you happen to hear or read about any company considering a move, I’d really appreciate a call.”)

***This information was used with written permission from Midwest Business Professionals, courtesy of Bill Cummings, Executive Director.  Website:  www.MidwestBusinessPros.com***